The Function Of Product Packaging
- Jul 11, 2018 -

Packaging design has a brand awareness marketing role, that is, to use packaging design to present brand information, to establish brand recognition, to make consumers know the brand name, brand attributes, and then to establish brand image. In the framework of brand knowledge, product packaging is also regarded as one of the sources of brand image association.

We know that brand image is mainly composed of manufacturer image, user image, product image and brand personality image. Packaging visual design should be able to convey the brand message containing these four, so as to constitute a complete brand image.


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