Packaging Innovations & Luxury Packaging 2018 | The Pentawards Conference
- Jul 31, 2018 -

Representatives from Diageo, Design Bridge, Free the Birds, Hello Day and GSK are just some of experts taking part.

The high-level, design-focused conference entitled ‘Winning Mentality’ takes place on the 12 & 13 September at London’s Olympia. The leading brands taking to the stage will draw on the very latest thinking, design trends, real-life examples and current news agenda to educate those in attendance on how to become a winner within packaging design.

In a major coup for the show, the keynote session will be hosted by Jeremy Lindley, global design director at Diageo.

Lindley is responsible for design across the entire Diageo brand and its new products worldwide. As the world’s leading premium drinks business, Jeremy works with major brands on a daily basis, including Johnnie Walker, J&B, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness, to name just a few. Part of Lindley’s talk will be discussing his role in transforming Diageo’s design capability and output, touching on how to connect on an emotional level with

consumers, yet consistently deliver the highest standard of ideas and execution.

Also forming part of the elite Pentawards Conference lineup is Emma Follett, deputy creative officer at DesignBridge. Follett is responsible for upholding the creative reputation across all the DesignBridge Studios and will share her personal experience from working with small local brands through to multinational corporations like Diageo and Unilever.

Nick Vaus is lead partner and creative director at Free the Birds, a brand communications and design agency that is responsible for its creative inspiration, concepts, execution and development. He focuses on the issues and challenges that hold brands back, working alongside them to overcome them through smart, beautiful design. Vaus will talk about his first-hand experience of working with some of the world’s biggest beauty, healthcare and lifestyle clients, such as P&G,

Bayer, Coty, Sanofi, Boots and Marks & Spencer.

The Pentawards Conference gives designers an opportunity to learn from award-winning designers and brands such as double Pentawards winner Hello Day.  Hello Day is a unique range of healthcare and wellbeing supplements available as a seasonal box, supported by a lifestyle app. Each seasonal box contains four food supplements, formulated to help balance vitality, reduce fatigue, activate circulation, and aid digestion. Sebastian Rumpler, chief executive and founder will share his brand’s experiences and the role packaging is playing in the brand’s success.

The Pentawards Conference roster also includes Jamie Stone, chief design officer at PA Consulting. Jamie will be focusing on his work with GlaxoSmithKline, where

he had overall responsibility for all creative strategy and output in 3D Structural Design, Technical Design, Branded Package Design, BTL and In-Store Activation for its Nutrition portfolio.

In addition to The Pentawards Conference, those looking for world-beating design inspiration will be able to get hands-on with the world’s best designed packaging at The Pentawards Exhibit.


     taken from :